With the use of an approachable and fun style, I created a cohesive brand system for a product that would educate younger audiences about different extinct animals to inspire children to have more interest in animals around the world, their environments, and climate conscience decisions. This was done through a company called Xtincto Plushies that would send around 3 boxes annually including a mystery stuffed animal depicting an endangered animal. The other items included in the box is a coloring sheet, a set of crayons, a sticker, a storybook informing about the facts of that extinct animal, and the plushy of the animal itself.